Berkley PowerBait scent and flavor--impregnated into bait! The fish taste the bait upon biting, and hang on longer for more positive hook sets. The more a fish bites, the more scent is dispersed into the water!
Formulated in the lab and field-tested
Dough baits are convenient to use and highly effective
Floating formula floats hook in the visible strike zone
Natural live-bait taste