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Privacy Policy

Protecting your privacy is important to us. Accordingly, we’re providing this Privacy Policy to explain our practices regarding the collection, use and disclosure of information that we receive when you use our Services (as defined in our Terms of Service accessible at Terms of Service . This Privacy Policy applies only to those websites, services and applications included within “Services” and doesn’t apply to any third-party websites, services or applications, even if they are accessible through our Services. Such third-party websites, services or applications are conducted in accordance with their own completely separate privacy practices, which Big 5 does not endorse or control. Also, please note that, unless we define a term in this Privacy Policy, all capitalized words used in this Privacy Policy have the same meanings as in our Terms of Service.

How Do We Collect And Use Information?

Our primary goals in collecting information are to provide and improve our Services, to administer your use of the Services (including your Account, if you are an Account holder), and to enable you to enjoy and easily navigate our Services.

Account Information

When you create an Account, we’ll collect certain information that can be used to identify you, such as your name and email address (“Personally Identifiable Information” or “PII”). We will also collect certain PII from you if you decide to purchase a product through our Services, such as your phone number, credit card number, billing address and shipping address. When you engage in certain activities via the Services, such as, without limitation, registering for e-mail promotions or notifications, participating in contests, sweepstakes, or our league loyalty program, setting up a shopping cart or Wishlist, ordering a gift card, requesting donations, or submitting an online form, you may be asked to provide PII. Depending on the activity in which you engage, such PII may be required or optional.

We may also collect certain information that is not PII because it cannot be used by itself to identify you, such as your date of birth and shopping interests (e.g., whether your interests are with camping & hiking, hunting & fishing, and/or fitness, etc.).

E-Team Program

If you agree to receive email or “special offers” from us when you sign up for an Account, sign up for our E-Team, or otherwise consent to receiving email from us, we may, from time to time, send you emails regarding our products and services. Only Big 5, or third parties working on our behalf, will send you these emails. If you do not want to receive these emails anymore you can unsubscribe by following the unsubscribe option in the email. If you encounter difficulties unsubscribing, please contact "Feedback" at feedback@big5corp.com.

Purchase History

If you create an Account, in addition to collecting and storing Log Data (defined below), we may also store certain information that you provided in connection with completing your purchase via the Services (e.g., your purchase history and certain billing information). We reserve the right to keep such information as long as we have a legal use for the same, subject to the terms of our retention policy.

Information Collected Using Cookies

We collect certain information through the use of “cookies,” which are small text files that are saved by your browser when you access our Services. We may use both session cookies and persistent cookies to identify that you’ve logged in to the Services and to tell us how and when you interact with our Services. We may also use cookies to monitor aggregate usage and web traffic routing on our Services and to customize and improve our Services. Unlike persistent cookies, session cookies are deleted when you log off from the Services and close your browser. Although most browsers automatically accept cookies, you can change your browser options to stop automatically accepting cookies or to prompt you before accepting cookies. Please note, however, that if you don’t accept cookies, you may not be able to access all portions or features of the Services. Some third-party services providers that we engage (including third-party advertisers) may also place their own cookies on your browser. Note that this Privacy Policy covers only our use of cookies and does not include use of cookies by such third parties. Such third-party cookies are conducted in accordance with their own completely separate privacy practices.

Information Related to Use of the Services

Our servers automatically record certain information about how Users use our Services (we refer to this information as “Log Data”). Log Data may include information such as, but not limited to, a User’s Internet Protocol (IP) address, browser type, operating system, the web page that a User was visiting before accessing our Services, the pages or features of our Services to which a User browsed and the time spent on those pages or features, search terms, the links on our Services that a User clicked on and other statistics. We use this information to administer the Services and we analyze (and may engage third parties to analyze) this information to improve and enhance the Services, including, for example, by expanding their features and functionality and tailoring them to our Users’ needs and preferences. We may use a person’s IP address to fight spam, malware and identity theft. We also use the IP Address to generate aggregate, non-identifying information about how our Services are used.

Location Information

In some cases we may collect and store information about where you are located, such as by converting your IP address into a rough geolocation. We may use location information to improve and personalize our Services for you.

Information Collected Via Email

We will also receive PII about you if you send us an email and we’ll use that PII in order to respond to your email communication.

What Information Do We Share With Third Parties?

We will not share any PII that we have collected from you except as described below:

Information Shared with Our Services Providers

We may engage third party service providers to work with us to administer and provide the Services (“Third Party Providers”). Such Third Party Providers include, but are not limited to, payment and sales tax processing service providers, web hosting service providers, data analytics service providers and network advertising service providers.

These Third Party Providers may have access to your PII for the purposes of performing services on our behalf. For example, our network advertising service providers may set and access their own tracking technologies on your computer or mobile device (including cookies and web beacons) and they may otherwise collect or have access to information about your visits to and activity on the Site, as well as other web sites or online services. They may also collect information about your interaction with our products and services, to tailor marketing messages on the Site and other sites or to trigger real time interaction, customize the Site, or enhance your profile. Finally, they may collect personal information that you share with the Site via a web form automatically and prior to your pressing a submit button; and they may be able to use information from your visits to the Site to send marketing messages to you in a way that may personally identify you. This information is collected through the use of a cookie, a javascript tag and/or pixel, which is industry standard technology used by most major web sites. The information collected by these Third Party Providers may include your device’s IP address, user agent, email addresses (where hashed or otherwise rendered pseudonymous) and other user and device level pseudonymous information. Please keep in mind that your browser settings may not permit you to control the technologies utilized by these third-party companies. If you would like more information about these practices, please click: http://optout.aboutads.info/#!/.

To learn more about third-party advertising companies and your choices regarding how that information is used, please visit http://www.networkadvertising.org/managing/opt_out.asp, http://www.aboutads.info/choices/ or http://youronlinechoices.com/. For more information about cookies and web beacons, please visit allaboutcookies.org. Please note opting out through these mechanisms does not opt you out of being served advertising. You will continue to receive generic ads while online.

Information Shared with Third Parties

We may share aggregated information and non-identifying information with third parties for industry analysis, demographic profiling and other similar purposes.

Information Disclosed in Connection with Business Transactions

Information that we collect from our users, including PII, is considered to be a business asset. As a result, if we go out of business or enter bankruptcy or if we are acquired as a result of a transaction such as a merger, acquisition or asset sale, your PII may be disclosed or transferred to the third-party acquirer in connection with the transaction.

Information Disclosed for Our Protection and the Protection of Others

It is our policy to protect you from having your privacy violated through abuse of the legal systems, whether by individuals, entities or government, and to contest claims that we believe to be invalid under applicable law. However, it is also our policy to cooperate with government and law enforcement officials and private parties. Accordingly, we reserve the right to disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe appropriate: (i) to satisfy or comply with any applicable law, regulation or legal process or to respond to lawful requests, including subpoenas, warrants or court orders; (ii) to protect our property, rights and safety and the rights, property and safety of third parties or the public in general; and (iii) to prevent or stop activity we consider to be illegal or unethical.

Information We Disclose With Your Consent or at Your Request

We may share your PII with third-party sites or platforms if you have expressly requested that we do so.

Information Shared Within Big 5

We may share information we collect about you, including your PII, with our affiliates and subsidiaries only in order to provide our Services.

Sharing Your Wishlist

You may create a “Wishlist” via your Account on the Services and you may share your Wishlist, via the Services. In order to do so, you will provide us with the email addresses with those persons with whom you would like to share your Wishlist. We will use these email addresses for the sole purposes of sharing your Wishlist and for no other purposes.

The Security of Your Information

We take reasonable measures to protect the information that we collect from or about you (including your PII) from unauthorized access, use or disclosure. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.

While we try to protect the information that we collect, you should also take measures to protect your information. This includes ensuring that your password and computer is protected against unauthorized access. You must also select a strong password, and never divulge your username or password to anyone. For additional security, you may want to change your password periodically. When using a shared computer, be sure to sign-off when finished and delete any stored personal information on the shared computer.

Note: “Phishing” is a scam designed to steal your personal information. If you receive an e-mail that looks like it might be from us asking for your personal information, do not respond. We would not and will not request your password, user name, credit card information, or other personal information through e-mail. Please report all “ phishing” attempts to feedback@big5corp.com.

Links to Other Sites

Our Services may contain links to other websites and services. Any information that you provide on or to a third-party website or service is provided directly to the owner of the website or service and is subject to that party's privacy policy. Our Privacy Policy does not apply to such websites or services and we’re not responsible for the content, privacy or security practices and policies of those websites or services. To protect your information we recommend that you carefully review the privacy policies of other websites and services that you access.

Modifying Your Information

You can access and modify the PII associated with your Account by signing in to your Account and following the instructions for making such modifications via the Services. You may change most of your PII (but not, for example, change your username) associated with your online account. If you are unable to access and/or change your Personally Identifiable Information, please contact "Feedback" at feedback@big5corp.com.

International Transfer

Your PII may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you’re located outside the United States and choose to provide your PII to us, we may transfer your PII to the United States and process it there. Your consent to this Privacy Policy followed by your submission of any PII represents your agreement to that transfer.

Our Policy Toward Children

Our Services are not directed to people under 18 and we do not knowingly collect PII from children under 13. If we learn that we have collected PII from a child under 13 we will take steps to delete such information from our files as soon as possible. If you are a parent or guardian who knows or has discovered that your child under the age of 18 has submitted his or her Personally Identifiable Information or other information without your consent, permission or authorization, please notify us by sending an e-mail to feedback@big5corp.com or a letter to:

Big 5 Sporting Goods
Attn: Web Support
2525 East El Segundo Boulevard
El Segundo, California 90245

Upon receiving such a notice, we will take steps to: (a) notify you what information may have been used and/or disclosed; and (b) remove your child’s Personally Identifiable Information or other information from our databases, cease the use of such information, and direct any other party with access to such information to do the same.

Changes to our Privacy Policy

Any information that we collect is subject to the privacy policy in effect at the time such information is collected. We may, however, modify and revise this Privacy Policy from time to time. If we make any material changes to this Privacy Policy, we’ll notify you of such changes by posting them on the Services or by sending you an email or other notification, and we’ll indicate when such changes will become effective.

Questions?

Please contact us at feedback@big5corp.com if you have any questions about our Privacy Policy.

Big 5 Corp. California Privacy Notice

Effective Date: January 1, 2023; Updated: January 1, 2023

Information for California Residents

We collect Personal Data from Consumers and comply with the California Privacy Rights Act (“CPRA”). In addition to our general Privacy Notice available at https://www.big5sportinggoods.com/store/company/Privacy+Policy, this California Privacy Notice applies to California residents (“Consumers,” “you,” or “your”).

For the purposes of this California Privacy Notice, “Personal Data” means information that is linked or reasonably linkable to a particular individual or household. However, the following categories of information are not Personal Data:

  • Publicly available information;
  • Deidentified or aggregated data; or
  • Information otherwise excluded from the scope of the CPRA.

This California Privacy Notice provides the following information to California Consumers:

  • Categories of Personal Data we collect;
  • Purposes for which we use Personal Data;
  • Categories of Personal Data we disclose to third parties;
  • Categories of third parties to which we disclose Personal Data; and
  • How Consumers can exercise their rights under the CPRA:
    • The rights to access, correct, or delete Personal Data;
    • The right to obtain a portable copy of Personal Data;
    • The right to limit the use of sensitive personal data in certain circumstances; and
    • The rights to opt out of the sharing of Personal Data for behavioral advertising, sales of personal data, or certain profiling.

Our ability to disclose and delete information is subject to certain exceptions. For example, we cannot disclose specific pieces of Personal Data if the disclosure would create a substantial, articulable, and unreasonable risk to the security of the Personal Data or the security of our systems. Information on how to exercise your rights may be found below.

Categories of Non-Sensitive Personal Data

The table below outlines the non-sensitive categories of Personal Data Big 5 Corp. collects about Consumers and whether and how they are disclosed to third parties.

We collect Non-Sensitive Personal Data from the following sources:

  • Directly from our users
  • Inferences from your activity
  • From our business partners
  • From our advertising partners

Category of Personal Data: Identifiers

Examples

Identifiers may contain the following: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver's license number, or other similar identifiers.

Purpose(s)*

  • To provide you with our products and services or to fulfill or meet the reason for which the information is provided (for example, if you provide us with Personal Data to order a product on our website, we use that information to bill you, prepare the product, and ship it to the applicable address).
  • To provide you with information (e.g., email alerts, event registrations, news or other notices) and offers concerning our products or services that you request from us, that may be located near you, or that we believe may be of interest to you (for example, to personalize advertisements, marketing communications, or content so they are more tailored to your interests).
  • For account and network security purposes (for example, to combat spam, malware, malicious activities or security risks, we process information associated with your online activity).
  • As necessary to maintain legal and regulatory compliance and protect and defend our legal rights (for example, to respond to legal claims, fulfill business obligations, or as required by state and federal laws that govern certain product sales).
  • To protect you, others, and our business (for example, to protect against security risks, enforce our terms and conditions, or prevent fraud).
  • In connection with your purchase, sale or ownership of equity securities issued by us and the issuance of dividends on such securities.
  • In the event of a merger, sale, assignment, transfer or other disposition of some or all of our assets or stock, in which Personal Data held by us is among the assets transferred.
  • As described to you when collecting your Personal Data or as otherwise set forth in the CPRA.

* The examples of sources/business purposes provided above also apply where the same source or business purpose is discussed throughout this policy.

Targeted Advertising

We may share this data with Processers and third parties for targeted advertising purposes.

Sale

We do not sell this data.

Sharing

To provide advertisements and content that are more relevant to you, we and our Processors may collect certain types of Personal Data when you use our Products (such as, by way of example, the IP address of your device, the identifier on your mobile device, cookies stored on your device, or the email address provided to us when you join our E-Team). We or our Processors may combine this information with other information we have, or that we collect through other sources, and may share the information we collect with third parties to provide interest based or targeted advertising and content, including textual and/or visual ads or content (“Targeted Advertising”).

You can opt out of the sharing of your Identifiers for Targeted Advertising by declining cookies at the following link: Cookie Settings. If you are an E-Team member, you must also request deletion of your E-Team account. You may request deletion by either emailing feedback@big5corp.com or submitting a rights request at the following link: https://www.requesteasy.com/6388-9680.

If you are a Big 5 E-Team member and request deletion of part or all your personal information, that could affect your E-Team membership. If we cannot retain your personal information, you will no longer be an E-Team member, and would forfeit any future E-Team benefits.

In addition, this data may be shared with Processors. We do not share Personal Data with other third parties except as to necessary to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders or subpoenas, or to protect our rights, property or safety or the rights, property or safety of our users or others. We reserve the right to release information that we collect to law enforcement or other government officials, as we, in good faith, deem necessary or appropriate.

For more information, please contact us at feedback@big5corp.com.

Retention Period

We retain this data until the user requests deletion, after which it is only retained as necessary to fulfill the purposes outlined in this California Privacy Notice or for as long as needed, permitted, or required by law. For instance, we may retain and use your Personal Data as necessary to comply with our legal/regulatory obligations, resolve disputes, prevent fraud and abuse, and fulfill and enforce our agreements.

Category of Personal Data: Personal Characteristics

Examples

Personal Characteristics may contain the following: Name, signature, physical characteristics or description, address, telephone number, driver's license or state identification card number, insurance policy number, credit card token, debit card token, medical information, and health insurance information.

Purpose(s)

  • To provide you with our products and services or to fulfill or meet the reason for which the information is provided.
  • To provide you with information (e.g., email alerts, event registrations, news or other notices) and offers concerning our products or services that you request from us, that may be located near you, or that we believe may be of interest to you.
  • For testing, research, analysis and product development, and to improve our website and present its contents to you.
  • As necessary to maintain legal and regulatory compliance and protect and defend our legal rights.
  • To protect you, others, and our business.
  • In connection with your purchase, sale or ownership of equity securities issued by us and the issuance of dividends on such securities.
  • In the event of a merger, sale, assignment, transfer or other disposition of some or all of our assets or stock, in which Personal Data held by us is among the assets transferred.
  • As described to you when collecting your Personal Data or as otherwise set forth in the CPRA.

Targeted Advertising

We do not share this data for targeted advertising purposes.

Sale

We do not sell this data.

Sharing

This data may be shared with Processors. We do not share Personal Data with other third parties except as to necessary to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders or subpoenas, or to protect our rights, property or safety or the rights, property or safety of our users or others. We reserve the right to release information that we collect to law enforcement or other government officials, as we, in good faith, deem necessary or appropriate.

Retention Period

We retain this data until the user requests deletion, after which it is only retained as necessary to fulfill the purposes outlined in this California Privacy Notice or for as long as needed, permitted, or required by law. For instance, we may retain and use your Personal Data as necessary to comply with our legal/regulatory obligations, resolve disputes, prevent fraud and abuse, and fulfill and enforce our agreements.

Category of Personal Data: Commercial Information

Examples

Commercial Information may contain the following: Records of products purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Purpose(s)

  • To provide you with our products and services and to fulfill or meet the reason for which the information is provided.
  • To provide you with information (e.g., email alerts, event registrations, news or other notices) and offers concerning our products or services that you request from us, that may be located near you, or that we believe may be of interest to you.
  • For testing, research, analysis and product development, and to improve our website and present its contents to you.
  • As necessary to maintain legal and regulatory compliance and protect and defend our legal rights.
  • In the event of a merger, sale, assignment, transfer or other disposition of some or all of our assets or stock, in which Personal Data held by us is among the assets transferred.
  • As described to you when collecting your Personal Data or as otherwise set forth in the CPRA.

Targeted Advertising

We do not share this data for targeted advertising purposes.

Sale

We do not sell this data.

Sharing

This data may be shared with Processors. We do not share Commercial Information with other third parties except as to necessary to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders or subpoenas, or to protect our rights, property or safety or the rights, property or safety of our users or others. We reserve the right to release information that we collect to law enforcement or other government officials, as we, in good faith, deem necessary or appropriate.

Retention Period

We retain this data until the user requests deletion, after which it is only retained as necessary to fulfill the purposes outlined in this California Privacy Notice or for as long as needed, permitted, or required by law. For instance, we may retain and use your Personal Data as necessary to comply with our legal/regulatory obligations, resolve disputes, prevent fraud and abuse, and fulfill and enforce our agreements.

Category of Personal Data: Internet/Electronic Activity

Examples

Internet/Electronic Activity may contain the following: Browsing history, search history, information on a consumer's interaction with a website (e.g., cookies and pixels), application, or advertisement.

Purpose(s)

  • To provide you with information (e.g., email alerts, advertisements, event registrations, news or other notices) and offers concerning our products or services that you request from us, that may be located near you, or that we believe may be of interest to you.
  • For testing, research, analysis and product development, and to improve our website and present its contents to you.
  • As necessary to maintain legal and regulatory compliance and protect and defend our legal rights.
  • For account and network security purposes.
  • To protect you, others, and our business.
  • As described to you when collecting your Personal Data or as otherwise set forth in the CPRA.

Targeted Advertising

We may share this data with Business Providers and third parties for targeted advertising purposes.

Sale

We do not sell this data.

Sharing

To provide advertisements and content that are more relevant to you, we and our Processors may collect certain types of Personal Data when you use our Products (such as, by way of example, the IP address of your device, the identifier on your mobile device, cookies stored on your device, or the email address provided to us when you join our E-Team). We or our Processors may combine this information with other information we have, or that we collect through other sources, and may share the information we collect with third parties to provide interest based or targeted advertising and content, including textual and/or visual ads or content (“Targeted Advertising”).

You can opt out of the sharing of your Internet/Electronic Activity for Targeted Advertising by declining cookies at the following link: Cookie Settings.

In addition, this data may be shared with Processors. We do not share Personal Data with other third parties except as to necessary to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders or subpoenas, or to protect our rights, property or safety or the rights, property or safety of our users or others. We reserve the right to release information that we collect to law enforcement or other government officials, as we, in good faith, deem necessary or appropriate.

For more information, please contact us at feedback@big5corp.com.

Retention Period

We retain this data until the user requests deletion, after which it is only retained as necessary to fulfill the purposes outlined in this California Privacy Notice or for as long as needed, permitted, or required by law. For instance, we may retain and use your Personal Data as necessary to comply with our legal/regulatory obligations, resolve disputes, prevent fraud and abuse, and fulfill and enforce our agreements.

Category of Personal Data: Sensory Information

Examples

Sensory Information may contain the following: Audio or visual information.

Purpose(s)

  • As necessary to maintain legal and regulatory compliance and protect and defend our legal rights.
  • To protect you, others, and our business.
  • As described to you when collecting your Personal Data or as otherwise set forth in the CPRA.

Targeted Advertising

We do not share this data for targeted advertising purposes.

Sale

We do not sell this data.

Sharing

This data may be shared with Processors. We do not share Personal Data with other third parties except as to necessary to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders or subpoenas, or to protect our rights, property or safety or the rights, property or safety of our users or others. We reserve the right to release information that we collect to law enforcement or other government officials, as we, in good faith, deem necessary or appropriate.

Retention Period

We retain this data until the user requests deletion, after which it is only retained as necessary to fulfill the purposes outlined in this California Privacy Notice or for as long as needed, permitted, or required by law. For instance, we may retain and use your Personal Data as necessary to comply with our legal/regulatory obligations, resolve disputes, prevent fraud and abuse, and fulfill and enforce our agreements.

Category of Personal Data: Professional Information

Examples

Professional Information may contain the following: Current or past job history.

Purpose(s)

  • As necessary to maintain legal and regulatory compliance and protect and defend our legal rights.
  • As described to you when collecting your Personal Data or as otherwise set forth in the CPRA.

Targeted Advertising

We do not share this data for targeted advertising purposes.

Sale

We do not sell this data.

Sharing

This data may be shared with Processors. We do not share Personal Data with other third parties except as to necessary to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders or subpoenas, or to protect our rights, property or safety or the rights, property or safety of our users or others. We reserve the right to release information that we collect to law enforcement or other government officials, as we, in good faith, deem necessary or appropriate.

Retention Period

We retain this data until the user requests deletion, after which it is only retained as necessary to fulfill the purposes outlined in this California Privacy Notice or for as long as needed, permitted, or required by law. For instance, we may retain and use your Personal Data as necessary to comply with our legal/regulatory obligations, resolve disputes, prevent fraud and abuse, and fulfill and enforce our agreements.

Category of Personal Data: Inferences

Examples

Inferences may contain the following: Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Purpose(s)

  • To provide you with information (e.g., email alerts, event registrations, news or other notices) and offers concerning our products or services that you request from us or that we believe may be of interest to you.
  • As necessary to maintain legal and regulatory compliance and protect and defend our legal rights.
  • As described to you when collecting your Personal Data or as otherwise set forth in the CPRA.

Targeted Advertising

We do not share this data for targeted advertising purposes.

Sale

We do not sell this data.

Sharing

This data may be shared with Processors. We do not share Personal Data with other third parties except as to necessary to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders or subpoenas, or to protect our rights, property or safety or the rights, property or safety of our users or others. We reserve the right to release information that we collect to law enforcement or other government officials, as we, in good faith, deem necessary or appropriate.

Retention Period

We retain this data until the user requests deletion, after which it is only retained as necessary to fulfill the purposes outlined in this California Privacy Notice or for as long as needed, permitted, or required by law. For instance, we may retain and use your Personal Data as necessary to comply with our legal/regulatory obligations, resolve disputes, prevent fraud and abuse, and fulfill and enforce our agreements.

Categories of Sensitive Personal Data

The table below outlines the categories of Sensitive Personal Data Big 5 Corp. collects about Consumers and whether they are shared with third parties. Big 5 Corp. obtains affirmative consent from Consumers to process the Sensitive Personal Data, in compliance with applicable law.

We collect Sensitive Personal Data from the following sources:

  • Directly from our users

Category of Sensitive Personal Data: Government ID Data

Examples

Government ID Data may contain the following: driver's license information Purpose(s)

Purpose(s)

  • To protect you, others, and our business (for example, to protect against security risks, enforce our terms and conditions, or prevent fraud).

Targeted Advertising

We do not share this data for targeted advertising purposes.

Sale

We do not sell this data.

Sharing

This data may be shared with Processors. We do not share Personal Data with other third parties except as to necessary to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders or subpoenas, or to protect our rights, property or safety or the rights, property or safety of our users or others. We reserve the right to release information that we collect to law enforcement or other government officials, as we, in good faith, deem necessary or appropriate.

Retention Period

We retain this data only to the extent required by applicable law or for purposes of preventing fraud

Use of Personal Data

We use Personal Data for the purposes described in our general Privacy Notice (see https://www.big5sportinggoods.com/store/company/Privacy+Policy). Personal Data may also be used or disclosed as otherwise permitted or required by applicable law.

Disclosing Personal Data

We share Personal Data with the following categories of third parties:

  • Processors: We use processors to securely handle Personal Data on our behalf and only on our instructions. These companies may not use your Personal Data for their own purposes.
  • Affiliates: We may share your information with our affiliates, subsidiaries, and representatives as part of providing our services.

See the tables above for more details about how different categories of Personal Data are shared.

We do not sell Personal Data to anyone.

Exercising Your Personal Data Rights

California Consumers have the following rights under the CPRA:

  • The rights to access, correct, or delete Personal Data;
  • The right to obtain a portable copy of Personal Data;
  • The right to limit the use of Sensitive Personal Data in certain circumstances; and
  • The rights to opt out of the sharing of Personal Data for behavioral advertising, sales of personal data, or certain profiling.

If you are a California Consumer, you can submit a request to exercise your personal data rights under the CPRA by:

1) Visiting our online portal at: https://www.requesteasy.com/6388-9680

2) Calling us toll-free at 1 (800) 898-2994 during regular business hours

3) Visiting a Big 5 retail location during regular business hours

To protect your privacy, we may need to authenticate your identity before we respond to your rights request. We will use commercially reasonable efforts to verify your identity for this purpose. Any information you provide to authenticate your identity will only be used to process your rights request. Please be aware that we do not accept or process rights requests through other means (e.g., via fax, email, or social media).

After submitting your request online, you will receive a follow-up email, which may include a link you must click on in order to verify your identity. If you do not click on that link, we may be unable to complete your request due to lack of verification. It is important that you provide a valid email address in order for us to be able to process your request.

We will respond to your rights request within 45 days, though in certain cases we may inform you that we will need up to another 45 days to act on your request. If we suspect fraudulent or malicious activity on or from your account, we will delay taking action on your request until we can appropriately verify your identity and the request as authentic. Also note that each of the rights are subject to certain exceptions.

We reserve the right to decline to process, or charge a reasonable fee for, requests from a Consumer that are manifestly unfounded, excessive, or repetitive.

Behavioral Advertising

The CPRA defines “sharing” as disclosing Personal Data to a third party for behavioral advertising, sometimes referred to as “targeted advertising.” An example of this is displaying advertisements to a consumer where the advertisement is selected based on Personal Data obtained from that consumer's activities over time and across nonaffiliated websites or online applications to predict such consumer's preferences or interests. We share some Personal Data for behavioral advertising. You can opt out of the sharing of your Personal Data for behavioral advertising by submitting a rights request as described above and by going to the following link and modifying your preferences:

Cookie Settings.

Limiting the Use of Sensitive Personal Data

The CPRA provides a right to limit some uses of Sensitive Personal Data except as necessary to provide goods or services you have requested. In particular, you may direct companies not to use Sensitive Employee Personal Data except as necessary to provide goods or services you have requested.

Children

Our services are not directed to children, and we do not knowingly collect Personal Data from children under the age of 16. If you learn that a child has provided us with Personal Data, then you may contact us as indicated below.

Non-Discrimination

To the extent prohibited by applicable law, we will not discriminate against you for exercising any of your CPRA rights. For example, unless permitted by the CPRA, we will not do the following in response to your exercise of any rights under the CPRA:

  • Deny you goods or services;
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties; or
  • Provide you a different level or quality of goods or services.

Big 5’s E-TEAM (Notice of Financial Incentive)

Our E-Team is free to all customers and rewards you for providing us with your name, contact information, and other Personal Data that you may choose to provide us from time to time. You may opt-in either in-store or online on our website at big5.com, including web address: big5.com/eteam. We collect and keep the Personal Data provided when you join our E-Team. Additionally, in an effort to enhance your experience with Big 5, we collect Personal Data provided through or in connection with your interaction with E-Team promotions and your Big 5 purchase history. Members of the E-Team receive an initial new member coupon and, thereafter, regular coupons and other promotional offerings, which may be used to purchase products from Big 5, subject to the terms and conditions of the offering.

You may withdraw your membership at any time by following the unsubscribe option in an E-Team email or by contacting our customer service team toll free at (800) 898-2994 or feedback@big5corp.com.

Big 5 values the data of E-Team members because it allows us to engage with and reward our most loyal customers with coupons and other promotions tailored to their purchase history and interests. The value of each consumer’s data as an E-Team member depends in large part on the consumer’s level of engagement and purchase activity with us as an E-Team member compared to the same had such consumer not joined the E-Team.

If you are a Big 5 E-Team member and request deletion of part or all of your Personal Data, that could affect your E-Team membership. If we cannot retain your Personal Data, you will no longer be an E-Team member, and would forfeit any future E-Team benefits.

Authorized Agent Requests

The CPRA allows you to designate an authorized agent to make a rights request on your behalf. Your authorized agent may submit such a request by following the same method described above. We may require verification of your authorized agent in addition to the information for verification above for Consumers and households.

Policy Access

Our goal is to permit our consumers to access this policy and the features available under this policy, whether or not they are using assistive technologies, like a screen reader, magnifier, or other technology. Upon request, you may access the policy in an alternative format by contacting us at 1 (800) 898-2994 or feedback@big5corp.com. Further, you may also contact us if you have difficulty accessing this policy. We will work with you through a communication method that is accessible for you, consistent with applicable law, to provide you with access to this policy.

Changes to This Privacy Notice

We reserve the right to amend this California Privacy Notice at our discretion and at any time. If we make any material changes to this California Privacy Notice, we’ll notify you of such changes by posting them on the Services or by sending you an email or other notification.

Contact Us

If you have any questions or concerns regarding this California Privacy Notice, contact us at feedback@big5corp.com.

Effective: January 1, 2023

California Do Not Track Disclosures

Under California’s "Shine the Light" law, California residents who provide personal information in obtaining products or services for personal, family, or household use are entitled to request and obtain from us (once a calendar year) certain information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g., requests made in 2014 will receive information regarding 2013 sharing activities).

To obtain this information on behalf of Big 5 Corp. please send an email message to Customer Service at feedback@big5corp.com with "Request for California Privacy Information" on the subject line and in the body of your message. We will provide the requested information to you at your e-mail address in response. Please be aware that not all information sharing is covered by the "Shine the Light" requirements and only information on covered sharing will be included in our response.

Alternatively, you may request the above information by sending a letter to:

Big 5 Sporting Goods
Attn: Web Support (Your California Privacy Rights)
2525 East El Segundo Boulevard
El Segundo, California 90245

For all letter requests, include your full name, street address, city, state and zip code. If you have previously furnished an email address to us, or have registered on our Sites, please provide your email address and registration info as well (do NOT provide your password to us). In the subject line of your request you should state that it is regarding “Request for California Privacy Information”.

Notice to Nevada Consumers

Nevada law gives Nevada consumers the right to request that a company not sell their personal information. This right applies even if their personal information is not currently being sold. We do not sell the personal information of any consumers. However, if you request that we not sell your personal information, we will add you to our Do Not Sell List, and in the event we ever begin selling information, yours will not be sold. If you are a Nevada consumer and wish to exercise this right, please submit your request, along with your name and email address, to: feedback@big5corp.com