The Xtreme Cooling Towel keeps you up to 20 degrees cooler than the outdoor ambient temperature. The towel is made from a revolutionary, highly-evaporative material that retains water while remaining dry to the touch. When the towel stops cooling, simply re-wet it in water and wring it out. Within minutes, it's cool again! The towel is durable, machine-washable and can be used hundreds of times. The Xtreme Cooling Towel also comes in its own storage container for convenience.