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Berkley PowerBait scent and flavor - incorporated into baits! When fish taste the bait, they hang on longer for more positive hook sets. The more a fish bites, the more scent is dispersed into the water. PowerBait products are available for nearly every fish species and fishing technique.

• Formulated in the lab and field-tested
• Dough baits are convenient to use and extremely effective
• #1 trout bait in the world
• Smells and tastes like live bait
• Scientifically proven to outperform salmon eggs and all other prepared baits